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  • Writer's pictureSusanna Maddrigal

6 Secrets for Business Success

Updated: Mar 23, 2021

Although there are no magic beans for instant success, there are a few ways to boost your business growth.

New business owners have numerous goals when starting out like daydreaming about rapid growth and instant recognition for a fledgling venture. The reality is there's no "special sauce" to add to the recipe for instant results, and nothing is guaranteed. In fact, you can follow one a success story's journey and apply an exact template to yours only to get very different results. Lightening very rarely hits twice. It's about timing, opportunity and lots of luck.

However, there are ways to reach growth milestones that can catapult a business to success, ensuring your business is built for growth.

1. It boils down to people

Before you can even think about your company's growth trajectory, you need to ensure that you have a solid staff that can help you achieve it. All the advertising in the world can't save you from a poorly trained team or worse a team who hates their job.

A business thrives when employees who feel valued, heard and appreciated service your customers. And guess what that does? Creates happy customers who not only return for more, but tell their friends and family about your business. It all works together.

2. Nourish established relationships

Rather than trying to acquire new customers by cold-calling strangers, direct your attention to the core customers who already adore you. Try incentivizing them with a referral or loyalty program that makes them feel appreciated and implement new marketing strategies based on previous purchase behaviors to encourage repeat business.You have to remind people why they love you, and get others to go see what all the fuss is about.

3. Be adaptable

One trait that successful businesses often have in common is the ability to switch directions quickly in response to changes in the market, especially in today's fast paced landscape. An agile approach to development, both in terms of your product and your company, will help not just keep you alive, but keep you growing. Training yourself to think ahead and quickly change gears will enable you to keep moving forward.

4. Always underpromise and overdeliver

Don't you hate those January diet ads that promise to have you shed twenty pounds without starving or lifting a finger? We all hate them! That's why diet fads change so much. It's called a con and people eventually figure it out. Customer confidence can either make you or break you. Deliver authentic, quality experiences and products, and they'll quickly sing your praises to typically three friends; mess it up, and they'll blast it to the world faster than you can and run and hide. Always be honest with customers by overdelivering on your promises. If you really want to make them feel appreciated, ask for their feedback and anticipate their needs before they realize it for themselves.

5. The power of social media

Common areas have moved from town squares onto social platforms like Facebook, Instagram, Twitter, Youtube and the list goes on. People like doing business with brands whose values and image align with their own, so get out there and get social. When your business has an account and is updated regularly, consumers can find your business easily, and they are likely to share your business with their friends.

6. Reputation Management

Just like in real life, sometimes things can be said about you and your business that are either misunderstood or entirely not true. MADD Media Marketing excels in this area where we work to resolve any negative misunderstandings to where your customers become even more loyal to your brand or where toxic trolls soon learn your brand has internet guard dogs on patrol protecting your reputation. Rumors can rot a business if left unattended, but nothing kills them faster than unleashing MADD Media.

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